Introduction
Physiocare is an established physio practice run by Dr Azmi with several locations around Greater Western Sydney including Fairfield, Campbelltown, Liverpool and Blacktown. They also provide home visits for NDIS patients as well as aged care physiotherapy.
They can help their patients improve movement and assist with pain caused by muscle strains or sprains.
Although Physiocare has been in business for a while, they didn’t have a website to promote their physio practice to the community.
They were also looking for a modern, simple website that was easy to navigate.
Challenges
Physiocare operates from 3 separate physio practices as well as having a home visiting service. This meant that the website had to show all locations and also all services offered.
Dr Azmi wanted patients to be able to find the physio service they wanted in the most convenient location for them.
Another challenge was that the business name – Physiocare – was not available in a domain. This meant that a different but suitable name had to be found. Needaphysio was selected – and it is a great alternative!
Solution
After researching data, each physio practice was to be given its own information page. These were also to be shown under the main suburban hub for the area. It was noted that most customers will use a main hub, for example, Blacktown, rather than small individual suburbs within that area. These pages are to be shown under a Locations menu tab so customers can find the most convenient location for them easily.
Next, each physio service is to be promoted individually on a separate page. Again this allows for easy navigation for patients looking for a specific service, such as back pain or neck pain, etc.
Process
We asked Dr Azmi lots of questions about the physio services that Physiocare provides to their patients. We then set about writing content that reflected the services provided and the overall mission of this business.
As you would probably know, for example, back pain can be caused by many different issues. This information needed to be noted for patients to read on the services pages. The most common physio treatments were listed on the website, however, notations were made that a range of evidence based treatments were available at all physio practices.
Summary
Physiocare now has a stylish and modern website that is easy to navigate. The cool blues and greens create a calming effect when looking through the pages. Each physio practice has its own page listimg the various services available. The NDIS physio service also has a link to health department information covering this area.
Dr Azmi loves the look of the website and is happy with the end result.